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I percieved the target audience to be mainly young families. This is due to some of the activities, e.g. craft activities. However, after looking through their website and pther publications, I could couldn't see any indication that it was age or gender inclined.
However, the festival seemed to be almost like a bigger version of a traditional town fair, which would indicate the demographic to be mostly white people. I also believe that females would be the majority of attendants. This is why I made my poster bright - so that it seemed netrual, but would appeal to women more.
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